--- product_id: 125020689 title: "Blonde Assure Purple Shampoo 8.5 oz" brand: "nexxus" price: "R$256" currency: BRL in_stock: true reviews_count: 13 category: "Nexxus" url: https://www.desertcart.com.br/products/125020689-blonde-assure-purple-shampoo-8-5-oz store_origin: BR region: Brazil --- # Long-lasting shine Neutralizes brassiness Protein-infused repair Blonde Assure Purple Shampoo 8.5 oz **Brand:** nexxus **Price:** R$256 **Availability:** ✅ In Stock ## Summary > 💜 Keep your blonde bold and brass-free—because your hair deserves the VIP treatment! ## Quick Answers - **What is this?** Blonde Assure Purple Shampoo 8.5 oz by nexxus - **How much does it cost?** R$256 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/125020689-blonde-assure-purple-shampoo-8-5-oz) ## Best For - nexxus enthusiasts ## Why This Product - Trusted nexxus brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Sulfate-Free & Safe:** Gentle, color-safe formula that protects your investment in color-treated hair while delivering a refreshing citrus scent. - • **Vibrancy That Lasts:** Keeps your blonde, silver, or platinum hair radiant and fresh for up to 40 washes—because fading is so last season. - • **Brassy Tones? Not Here!:** Purple pigment instantly neutralizes unwanted yellow and brass tones for salon-fresh blonde. - • **Salon-Quality Care at Home:** Crafted with salon expertise and advanced proteomics for flexible, supple hair without the weight. - • **Science-Backed Protein Power:** Exclusive PROTEINFUSION blend with Keratin and Elastin proteins visibly strengthens and restores hair health. ## Overview Nexxus Blonde Assure Purple Shampoo is a salon-crafted, protein-infused formula designed to neutralize brassy tones in blonde, silver, and platinum hair. Featuring an exclusive PROTEINFUSION blend with Keratin and Elastin proteins, it strengthens, moisturizes, and enhances color vibrancy for up to 40 washes. Sulfate-free and enriched with violet pigments, this shampoo delivers long-lasting shine and color protection while leaving hair flexible and smooth. ## Description As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner Review: You wont regret your purchase - Definitely worth the money. Product lightened very well on the first wash. I left it in for 5 minutes. I would say 2 washes with this stuff and the brace will disappear. Very effective. The color came out blonde like when I first had it done at the solan. Review: Sulfate-free & Neutralizes Yellow or Brassiness in Blonde & Silvery Hair - Okay, so I lighten my hair but after awhile it can start to turn dull or brassy. Since purple is the opposite of yellow on the color wheel it can have a neutralizing effect and tone down some of the brassiness. I like the fact this shampoo is sulfate-free too so it doesn't contribute to more hair fading. It is also protein-infused as coloring or bleaching hair can have an affect on keratin in hair. It is a dark purple so be careful of use around light-colored or white washclothes or towels. The purple color will rinse out of your hair, though. This is more of a supplemental shampoo to be used occasionally with a regular shampoo--like maybe once or twice a week at the most. I like that it kind of neutralized my graying roots too and blended them in more with my blonde hair. This shampoo can be use on silvery graying hair too as it helps to take out some of the yellowish tinge in gray hair. It is kind of pricey but using it only once a week makes it last longer. Oh, I was surprised to find this shampoo at Target too. ## Features - PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy - BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny - SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness - POWERFUL PROTEIN INFUSION: Visibly heal signs of hair damage. Nexxus H4 Complex restores the four signs of hair health: strength, elasticity, shine and moisture. Bring the salon experience home - COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results - NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07M9WGY9R | | Active Ingredients | Water (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfume), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Peg-45M, Ppg-9, Ext. Violet 2 (Ci 60730) | | Age Range (Description) | Adult | | Age Range Description | Adult | | Best Sellers Rank | #21,783 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #626 in Hair Shampoo | | Brand | Nexxus | | Brand Name | Nexxus | | Customer Reviews | 4.5 out of 5 stars 3,161 Reviews | | Global Trade Identification Number | 00605592005893 | | Hair Type | Color Treated | | Item Dimensions | 1.95 x 3 x 8.25 inches | | Item Form | Cream | | Item Highlight | For Blonde hair, For Bleached hair, Color balancing for brassy hair, for damaged hair | | Item Weight | 9.6 ounces | | Liquid Volume | 250 ml | | Manufacturer | Unilever | | Manufacturer Part Number | NI-4R7B-38QJ | | Material Type Free | Aluminum Free, Formaldehyde Free, Paraben Free, Phthalate Free, Mineral Oil Free | | Model Number | 605592005893 | | Number of Items | 1 | | Other Special Features of the Product | PURPLE SHAMPOO | | Product Benefits | Color Protection, Moisturizing, Shining, Cleansing | | Recommended Uses For Product | Blonde Hair, Color Care Shampoo | | Scent | Citrus | | Scent Name | Citrus | | Suitable Hair Color | Silver | | UPC | 605592005893 | | Unit Count | 8.5 Ounce | ## Product Details - **Age Range (Description):** Adult - **Brand:** Nexxus - **Hair Type:** Color Treated - **Item Form:** Cream - **Scent:** Citrus ## Images ![Blonde Assure Purple Shampoo 8.5 oz - Image 1](https://m.media-amazon.com/images/I/71xJ1ajgivL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Is this product appropriate for natural blonde/platinum hair?** A: I think if your natural blond hair has a tendency to turn a bit coppery, I think it helps. **Q: Is there a reason why you don't offer the conditioner on amazon? Maybe as a set?** A: The conditioner wasn’t available at the time of the shampoo purchase. Thanks! **Q: Hello. Is this product tested on animals? Thanks in advance.** A: Nexxus is NOT cruelty free. Nexxus is owned by Unilever, a company that tests on animals. **Q: Does the nexxus blonde assure shampoo and conditioner come in larger bottles? is the blonde assure the same as color assure?** A: Our Nexxus Blonde Assure Shampoo and Conditioner is only available in one size, at this time. While our Color Assure is good for any color hair, the Blonde Assure is designed specifically for blond or silver hair to reduce any brassy tones. ## Customer Reviews ### ⭐⭐⭐⭐⭐ You wont regret your purchase *by M***O on April 29, 2026* Definitely worth the money. Product lightened very well on the first wash. I left it in for 5 minutes. I would say 2 washes with this stuff and the brace will disappear. Very effective. The color came out blonde like when I first had it done at the solan. ### ⭐⭐⭐⭐⭐ Sulfate-free & Neutralizes Yellow or Brassiness in Blonde & Silvery Hair *by R***H on February 2, 2024* Okay, so I lighten my hair but after awhile it can start to turn dull or brassy. Since purple is the opposite of yellow on the color wheel it can have a neutralizing effect and tone down some of the brassiness. I like the fact this shampoo is sulfate-free too so it doesn't contribute to more hair fading. It is also protein-infused as coloring or bleaching hair can have an affect on keratin in hair. It is a dark purple so be careful of use around light-colored or white washclothes or towels. The purple color will rinse out of your hair, though. This is more of a supplemental shampoo to be used occasionally with a regular shampoo--like maybe once or twice a week at the most. I like that it kind of neutralized my graying roots too and blended them in more with my blonde hair. This shampoo can be use on silvery graying hair too as it helps to take out some of the yellowish tinge in gray hair. It is kind of pricey but using it only once a week makes it last longer. Oh, I was surprised to find this shampoo at Target too. ### ⭐⭐⭐⭐⭐ The only purple shampoo you’ll need *by L***E on July 10, 2026* Love it! Tones perfectly ## Frequently Bought Together - Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz - Nexxus Blonde Assure Purple Keratin Conditioner for Blonde and Bleached Hair, 8.5 oz - Nexxus Heat Defense Spray Prep & Protect for 450 degree heat protection, with StyleProtect Technology 6 oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.br/products/125020689-blonde-assure-purple-shampoo-8-5-oz](https://www.desertcart.com.br/products/125020689-blonde-assure-purple-shampoo-8-5-oz) --- *Product available on Desertcart Brazil* *Store origin: BR* *Last updated: 2026-09-29*