---
product_id: 107684475
title: "Fascinate: Your 7 Triggers to Persuasion and Captivation Kindle Edition"
brand: "sally hogshead"
price: "R$150"
currency: BRL
in_stock: true
reviews_count: 11
url: https://www.desertcart.com.br/products/107684475-fascinate-your-7-triggers-to-persuasion-and-captivation-kindle-edition
store_origin: BR
region: Brazil
---

# Fascinate: Your 7 Triggers to Persuasion and Captivation Kindle Edition

**Brand:** sally hogshead
**Price:** R$150
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Fascinate: Your 7 Triggers to Persuasion and Captivation Kindle Edition by sally hogshead
- **How much does it cost?** R$150 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/107684475-fascinate-your-7-triggers-to-persuasion-and-captivation-kindle-edition)

## Best For

- sally hogshead enthusiasts

## Why This Product

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## Description

Full description not available

## Images

![Fascinate: Your 7 Triggers to Persuasion and Captivation Kindle Edition - Image 1](https://m.media-amazon.com/images/I/41AmQqWyOLL.jpg)

## Customer Reviews

### ⭐⭐ 







  
  
    A few interesting tidbits of info in a heavily padded, shameless self-promotional piece. I wish I had my 14 bucks back.
  

*by T***. on Reviewed in the United States on April 19, 2015*

Starts out with a bang, but then quickly becomes repetitive. It is painfully obvious that her marketing ideas, while somewhat interesting, were thickly padded to make a sellable product for the general public. It didn't work. If it were drastically edited, this work would have made a spectacular article in another publication, but there is not enough meat here for a whole (smallish) book. She repeatedly tries to pass off "celebrity" quotes as facts in support of her ideas, but the incessant name-dropping becomes sickening. When she started quoting her (highly complimentary) reviewers as "authorities" in the text, I tossed it. It's just a big circle-jerk.

### ⭐⭐⭐⭐⭐ 







  
  
    Want to thrive in the "Fascination Economy"?
  

*by S***N on Reviewed in the United States on July 16, 2015*

Each of us is fascinated by some one, some thing, or some place.  We know this.  But - why?  What does this person/thing/place do to tap into our psyche?Sally Hogshead’s Fascinate answers these questions by introducing the reader to the seven triggers of fascination.  How do prominent brands use one of more of these triggers to engage their consumers and market their products?  How can each of us use these same triggers to stand out from the competition, spark conversations and create advocates?The trigger names, themselves, are fascinating:  lust, mystique, alarm, prestige, power, vice, trust.  (Admit it, your mental images brought a smile to your face as you read this list.)Parts I and II of the book are foundational, speaking to the need to “Fascinate” and the significance and intricacies of each trigger.  (Note:  Foundational does not mean boring.  Sally has included interesting asides throughout the book – some insider knowledge, some provocative insights, and some “just for fun” facts.)Part III is where the magic begins.  This is the work section where the reader gets to step into the discovery zone by applying these Fascination concepts to his/her own brand, product, or service.Sally describes a three stage “Fascination Plan of Attack” prompting the reader to look within for the unique, the compelling, and … yes … the strange and enticing.  What trigger will prompt your customer to act?  How does applying your primary trigger or a combination of two triggers position your brand to turn heads, provoke discussions, and motivate buyers?The risk of being fascinating (which may be completely counter to all of your previous marketing/branding practices) may be overwhelming.  But Sally shows us the reward that “fascination” works.Take a read of this book, swallow, and then apply the concepts to your own messages and brand.  It’s about the way you inspire others to act.  It’s about living in the “Fascination Economy”.

### ⭐ 







  
  
    Nothing new.
  

*by S***R on Reviewed in the United States on December 7, 2016*

The book is a hodgepodge of research on consumer behavior which you can find in common books on market research.  She just coined a new buzzword "fascinate" to make the book look "something new".  It's somewhat a copycat of an original book "Hidden Persuaders" by Vance Packard.

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-01-28*